在過去，內(nèi)在美比外在美重要的社會價值觀，將內(nèi)在美與外在美對立了起來，使人們羞于表達(dá)對美的渴望，也讓人錯以為，外在美一點(diǎn)都不重要。但是在“闖紅燈違章拍照時都要問一問有沒有美顏功能”的今天，人們追求美的天性完全被釋放。甚至在一定的范圍內(nèi)，人們將外在美與內(nèi)在美聯(lián)系起來。
比如我們經(jīng)常聽到的：“老板，您的產(chǎn)品包裝怎么印刷得這么差勁？假的吧？”以及“看您產(chǎn)品包裝的這個樣子，您這產(chǎn)品就不上檔次。”等等，產(chǎn)品的包裝與質(zhì)量等因素被連結(jié)起來，成為消費(fèi)者購買的一個重要參考依據(jù)，無論企業(yè)怎樣辯駁，消費(fèi)者都可以擲地有聲地告訴你：“如果對包裝都漫不經(jīng)心，如何讓人相信其對內(nèi)容物的用心呢？”
因此，產(chǎn)品包裝是一種“做得好了可能難被發(fā)現(xiàn)價值，但做不好你就知錯”的東西，因此，選擇優(yōu)質(zhì)的包裝，不是能裝東西就好，猶如業(yè)內(nèi)常說的“好包裝保護(hù)產(chǎn)品，但包裝保護(hù)品牌。”
他們不是工人，是藝術(shù)家
說起包材生產(chǎn)，或許很多人想起來的是轟隆隆的生產(chǎn)機(jī)器在冷冰冰的車間運(yùn)轉(zhuǎn)，但其實，包材生產(chǎn)是一個特殊的行業(yè)，因為這也是一個美的產(chǎn)業(yè)，與他們交流，聊的是色彩的斑斕和工藝的美學(xué)，猶如藝術(shù)家。
The producer of the packaging material is not a worker. It is an artist.
Packaging, if you don't do it, you know what's wrong.
In the past, the inner social beauty of the United States and the external beauty of the important values ??of the United States and the external beauty, so that people are ashamed to express their desire for beauty, but also makes people think that the external beauty is not important. However, today, when the red light is illegally photographed, it is necessary to ask whether there is a beauty function. Today, people's pursuit of beauty is completely released. Even within a certain range, people associate external beauty with inner beauty.
For example, we often hear: "Boss, how is your product packaging printed so badly? Fake?" and "Look at the way your product is packaged, your product will not be graded." linked with factors such as quality, it becomes an important reference for consumers to buy. No matter how the company refutes, consumers can tell you with a voice: "If you are careless about packaging, how can people believe in their intentions?" ?"
Therefore, product packaging is a kind of thing that “does well done, it may be difficult to find value, but if you don’t do it well, you know what’s wrong”, therefore, choosing high-quality packaging is not something that can be loaded, as the industry often says. Good packaging protection products, but excellent packaging protection brand."
They are not workers, they are artists.
Speaking of the production of packaging materials, perhaps many people think of the rumbling production machine operating in the cold ice shop, but in fact, the production of packaging materials is a special industry, because this is also a beautiful industry, communicate with them, talk about The beauty of color and the aesthetics of craftsmanship are like artists.